Branding & Mobile App Concept
As a graphic designer, one of my most recent projects was to create a new branding and mobile app mockup for a fictional baking company. This project required extensive research and planning to create a cohesive and effective brand identity.
To begin, I started by researching the baking industry and the target audience for the fictional company. This allowed me to gain a better understanding of the needs and preferences of the potential customers.
The Brand Identity
The Humber Baking Co. is a fictional baking company based on Humber College. The brand utilizes a purple color palette and Open Sans font for a modern, professional appearance, evoking feelings of creativity and quality.
The Process
Once I had a clear understanding of the market and the target audience, I created style tiles and guidelines. With these in place, I moved on to creating a mid-fidelity mockup in Adobe XD, experimenting with different layouts and interactive features.
The final Adobe XD prototype included a unique feature: Augmented Reality (AR) product viewing, allowing users to see cakes in their own environment.