Minecraft-Themed Channel Branding
AntonCraft is an experimental YouTube channel branding concept developed for a Humber College course. The project explores creating a cohesive brand identity around a Minecraft theme.
Concept Overview
This branding exercise imagines a second channel dedicated to Minecraft content, with custom logos, banners, and visual identity that fits the blocky, creative aesthetic of the game while maintaining a professional, modern look.
- Channel Logo Design
- Banner Graphics
- Branding Guidelines
- Color Palette Development
- Mockups for YouTube Channel Layout
The project demonstrates brand development skills and understanding of YouTube content creator visual identity.
The Problem
Create a cohesive, professional brand identity for a gaming channel that stands out in the saturated Minecraft content market.
The Solution
Designed a comprehensive visual identity system including logo, typography, color palette, and social media assets. Focused on a 'Modern Voxel' aesthetic that feels fresh yet familiar.
Design & Development Process
Moodboarding -> Sketching Logo Concepts -> Vectorizing in Illustrator -> Mocking up Channel Art -> Creating Brand Guidelines PDF.
Challenges Faced
Balancing the 'gamer' aesthetic with professional design principles. Avoided overused tropes (swords, creepers) in favor of abstract block geometry.
Outcomes
Delivered a complete Brand Kit ready for deployment. The design system is flexible enough to adapt to Twitch, YouTube, and merchandise.
